Vision and Mission
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Our Newsletter


Vision and Mission

At Cubbees, we’ve always believed we’re in control of our own destiny. After all, with the team of talented individuals we have, there’s nothing we can’t achieve. Our company vision is the embodiment of this belief. It explains where we want to be and how we’re going to get there, so that everyone in the business has a common sense of purpose.

We want to be the Malaysia’s leading general merchandise retailer. Our continued success is driven by our fantastic reputation for great customer choice, value and convenience. We aim to have stores or pick up points within easy reach of all our customers and expand our product ranges to provide our customers with as much choice as they want in all our ranges. To ensure we continue to deliver exceptional value for money, our search for the best quality and widest range of products will take us around the globe. And we’ll offer these goods through our stores, the internet, mobile phones or any other way we can make it easier for our customers to shop.

We will develop our supply chain network to ensure we always have the products our customers demand. And that includes finding ways to get our products delivered into our customers’ hands that are uniquely efficient.

All in all, we want to be a company that’s famous for its fun atmosphere and outstanding customer care. Somewhere that’s built on the ethos of nothing’s too much trouble. To realise this vision, we are implementing a number of initiatives.

Since Cubbees started out, the world of retail has transformed dramatically. But in all this time, there's one thing that hasn't changed at all - Our commitment is to provide a uniquely efficient way to bring a world of choice and value to every town and every home.